“We  were tired of paying hundreds of dollars for premium denim.  We loved the fit and style but didn't love what it was doing to our bank account.  We tried less expensive jeans, but just couldn't find the right style and  price combination.  Since we couldn't find it, we decided to create it!  18 months of design and development later and Alias Premium Denim was born, for all the other girls out there that want to Look HOT without burning a hole in their jean pocket.”